I hopped over to the Jeep commercial, eager to see how they were marketing the idea of people who embrace the different or difficult: the renegades, mutineers, underdogs, pioneers, rebels, new kids and outlaws referred to in the song.
I'm not sure which video was produced first, but the commercial one is filled with actors who fit Hollywood notions of beauty and ability.
I couldn't help feeling it was a tremendous missed opportunity. This article about the commercial in AdWeek doesn't even mention the bold inclusion message of the band's video.
"Go forth and have no fear" is a line in the Renegades song.
How can we encourage companies to push the envelope when it comes to making people with differences visible in product launches? What about ad agencies?
Here's a still image from the commercial, of what appears to be a professional dancer. Now go back and watch the band's video. Which is the true rebel?