Monday, June 11, 2018

Sometimes life's a pain, for everyone

By Louise Kinross

In 2013, Swiss disability group Pro Infirmis created a powerful ad called Because who is perfect?

They invited people with a variety of disabilities, such as a curved spine or an amputated leg, to have their measurements taken, then made mannequins to replicate them. The mannequins were dressed in high-end clothes and put in store fronts on Zurich's main shopping street.

The same disability group just released a new ad above: Everyone is equal. No one is more equal.

In this ad, people with disabilities experience common, everyday frustrations, like a vending machine that keeps spitting out change, which have nothing to do with disability. The spot was created by agency Thjnk Zurich and directed by American Jon Barber.

What do you think?