Monday, August 27, 2018

See what a world without stigma looks like

By Louise Kinross

Check out part two of Holland Bloorview's Dear Everybody campaign, which launches today.

Last year, an open letter from children with disabilities and their families pushed readers to confront their own biases about disability and human value.

This year, the hospital's youth took control of how they appear in the ads, encouraging Canadian to rethink their perceptions of disability.

Check out our new TV ad.

Find out what a world without stigma looks like for BLOOM contributor Jadine Baldwin (above) by visiting Dear Everybody. The website includes the ad campaign as well as educational tools and resources. Read child and teen profiles. Please share images from our website on your social channels, and don't forget to tag us and use our hashtag #DearEverybody.

Shirts are back by popular demand in the hospital atrium, in our foundation office on the 5th floor or you can purchase them online.

From today through Sept. 2 you can visit us at the Toronto Eaton's Centre in the MAC Court, located on level 1 near the large fountain and Forever 21.

The creative for the campaign was donated by KBS advertising agency in Toronto.